The Flat Head 12 oz ‘Western’ denim shirt after 3 years in use

October 01, 2017

The Flat Head 12 oz ‘Western’ denim shirt after 3 years in use

This particular shirt has been worn 1 day per week, 6 months per year for 3 years! As you can see the ageing from TFH is seriously beautiful! This is the perfect example for those who ask us “What’s the difference between the entry level and high end denim products you offer?”.



The answer is.. texture, It’s all about the texture! This is one of the most difficult characteristics of making quality denim products which takes years to develop. This is why some of the higher end brands cost almost double that of the entry level ones. The denim texture is as important as their own logo!!


When looking at this shirt you can see the super strong vertical texture that has appeared due to long time use. For those who know, you can tell straight away that this is from THE FLAT HEAD! The dyeing and weaving method for this denim is significantly more complicated than other brands which also means it takes much longer to age. Even after long time usage, the strong vintage appearance still has plenty of character yet to appear. Across both entry level and high end brands, the standard of construction is already at a very high, Japanese artisan level! But, from the roping effect on the hem to the copper base appearing through the silver coated snaps, these details have taken decades to master by TFH and years of use for the owner to fully appreciate!


When it comes to quality Japanese products, we stock the best in the world! Check out our stores and see for yourself!


How We Measure

Pants and Shorts


With the major buttoned up open the jeans and lay them flat like shown. Measure from the front where the major button closes to the back belt loop. Then double this measurement to achieve the waist measurement.

The way we measure is different from 'Side to Side', If you are not used to our method you should downsize by 1 inch.

For example, side to side measurement for The Flat Head 3002 waist is 28inch and using our method 29.25 inch.

Front Rise:

With the jeans lying flat measure from the crotch bar tack to the top of the waistband. 

Back Rise:

Spread out the crotch so the bar tack is visible, then measure from the crotch to the top of the waistband.


One inch down from the crotch measure flat across to the other side.


Flatten the leg and measure along the inseam from the crotch to the leg hem. 

Leg Openning:

Measure straight across the hem from side to side.



Lay flat then measure from the shoulder's edge to the other shoulder's edge.


Lay shirt flat and measure from pit to pit.

Sleeve length:

With the sleeve flat measure from the shoulder to the cuff.

Arm hole openning:

Measure from the shoulder down to the pitt.

Vertical length:

With the shirt facing down, Measure from below the collar to the bottom hem.