The spirit of early denim is reborn!

As the most iconic denim from SOC, the 727 'La Jolla' model is a slim tapered fit that has been popular for many many years!

SOC's signature 13.5oz green cast denim, has been slowly woven with vintage machines to create a subtly textured denim that appears as classic indigo denim at first. However, with wear and washing, you can expect to see some serious vintage-looking green-blue hues come out! It also features a unique green selvage ID and a super soft feeling thanks to the 100% Zimbabwe cotton.

SOC has drawn inspiration from pre-20th Century denim styles to create a ton of interesting details! Skilfully created by Japanese craftsmen, this pair is sewn using ‘single needle’ construction, a super difficult task that makes up for an elegant look! The doughnut fly buttons are leather-backed, which will age with a soulful patina. The curved 'smiley' shaped back pockets are sewn using a 'z-stitch' reinforcements rather than the standard rivets as an added tasteful detail!

If you are looking for a classic slim-fit green cast denim, with plenty of tasteful details that evoke the beauty of old-world charm, you can't look past the SOC 727 La Jolla!

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