In the early morning, there is an hour of complete darkness.... before dawn. This pitch black gradually begins to reveal glimmers of light, revealing the day is about to begin!

In a pitch black brand new state, UG introduces us to their vision for how the light can tell the story of our days.

In this collection, UG has developed another signature denim. This 14oz 'Before Dawn' denim is black sulphur thread dye for both weft and warp, and are completed many times to achieve one of the darkest tones we have seen. Both the warp and the weft and in complete darkness! The vertical texture is strong and has a subtle neppy feeling. With wear and wash, you'll see white highlights appear just like the start of dawn, exposing the areas of wear and beautiful texture.

The continuation of darkness is carried across the entire denim. From the specially dyed copper rivets that require 6 months of soaking to the black coated iron buttons, the hardware will gain a high contrast aged look in time as they oxidise and chip. The royal-inspired, gold-stamped deerskin leather patch is super soft and has an amazing texture under the sunlight. The pocket bags feature a black thread-dyed HBT fabric that's comfy against the skin and durable.

We think you'll be impressed with UG's latest denim, lets's experience 'BEFORE DAWN'!

Coming in two different fits: