August 05, 2020


Those classic 41 chinos brought up to the next RANK!

Boncoura strive to create some of the most innovative, high-quality items in this industry.

Typical vintage '41 'weapon chino' fabric has a high sheen which is not everybody’s favourite... These selvage chinos are actually made from a modified denim machine, which weaves together a super dense, textured fabric even slower than denim.

To make the textured look even more vibrant, the cotton was thread dyed instead of overdyed. With time these will age up to a beautiful, soulful look.

Made with tailor standard construction, slightly higher rise and a tapered leg opening, these fit with a modern style!

The internal herringbone twill pocket bags and waistband are extra durable and are shirting fabric standard! Each detail is considered so seriously!

The simplistic welt pockets and metal doughnut style fly buttons make up for a minimal look that’s easy to wear!

How We Measure

Pants and Shorts


With the major buttoned up open the jeans and lay them flat like shown. Measure from the front where the major button closes to the back belt loop. Then double this measurement to achieve the waist measurement.

The way we measure is different from 'Side to Side', If you are not used to our method you should downsize by 1 inch.

For example, side to side measurement for The Flat Head 3002 waist is 28inch and using our method 29.25 inch.

Front Rise:

With the jeans lying flat measure from the crotch bar tack to the top of the waistband. 

Back Rise:

Spread out the crotch so the bar tack is visible, then measure from the crotch to the top of the waistband.


One inch down from the crotch measure flat across to the other side.


Flatten the leg and measure along the inseam from the crotch to the leg hem. 

Leg Openning:

Measure straight across the hem from side to side.



Lay flat then measure from the shoulder's edge to the other shoulder's edge.


Lay shirt flat and measure from pit to pit.

Sleeve length:

With the sleeve flat measure from the shoulder to the cuff.

Arm hole openning:

Measure from the shoulder down to the pitt.

Vertical length:

With the shirt facing down, Measure from below the collar to the bottom hem.