May 04, 2020


The BIG 40! SDA have brought us something special!

This ‘New Leaves’ denim features a SDA’s signature grand indigo dye for the warp and a mulberry leave dye for the weft. This gives the denim a light green sheen in the light and will only become enhanced with time, making up for a green-shift indigo FADE!

Using the super powerful vintage G3 Toyoda loom, this denim has a super un-even, irregular texture thanks to being woven slowly with a powerful machine.

With black coated, iron core hardware, you can expect to see some amazing fading with time for a unique ‘New Leave’ look!

Enjoy some soft contrast fades with an incredible, irregular texture shining through with every wear! For added durability, these feature an extra canvas layer around in the front pocket lining, built to last no doubt!

If you’re after something special, go for these ASAP; You won’t be disappointed!

Click here to purchase!

How We Measure

Pants and Shorts


With the major buttoned up open the jeans and lay them flat like shown. Measure from the front where the major button closes to the back belt loop. Then double this measurement to achieve the waist measurement.

The way we measure is different from 'Side to Side', If you are not used to our method you should downsize by 1 inch.

For example, side to side measurement for The Flat Head 3002 waist is 28inch and using our method 29.25 inch.

Front Rise:

With the jeans lying flat measure from the crotch bar tack to the top of the waistband. 

Back Rise:

Spread out the crotch so the bar tack is visible, then measure from the crotch to the top of the waistband.


One inch down from the crotch measure flat across to the other side.


Flatten the leg and measure along the inseam from the crotch to the leg hem. 

Leg Openning:

Measure straight across the hem from side to side.



Lay flat then measure from the shoulder's edge to the other shoulder's edge.


Lay shirt flat and measure from pit to pit.

Sleeve length:

With the sleeve flat measure from the shoulder to the cuff.

Arm hole openning:

Measure from the shoulder down to the pitt.

Vertical length:

With the shirt facing down, Measure from below the collar to the bottom hem.